Tanzania Prepares for AFCON 2027

Tanzania is preparing to host the 2027 Africa Cup of Nations, with the country seeking to attract major commercial investment and promote tourism. The Confederation of African Football (CAF) recently took its commercial campaign to Tanzania, Kenya, and Uganda through the AFCON KE.TZ.UG 2027 Commercial Roadshow.

The roadshow brought together stakeholders from various sectors, giving Tanzanian businesses an opportunity to understand how they can tap into the tournament. CAF showcased the scale and commercial strength of the AFCON brand, encouraging companies to position themselves early.

Dr Hassan Abbas, Permanent Secretary in the Ministry of Natural Resources and Tourism, said the country is using the tournament as an opportunity to promote Tanzania internationally through the Destination Tanzania campaign. The campaign has invited journalists and content creators from various countries to experience the country's tourism attractions and preparations for the tournament.

The Arusha International Cultural Festival is scheduled to take place during AFCON 2027, showcasing Tanzanian arts, entertainment, and traditions to visitors. The festival is organized by the African Tabasamu Foundation (ATAFO) and will be held in Arusha, a major tourism gateway in northern Tanzania.

Cherry Suzie, an African lifestyle and beauty brand, has opened a new outlet in Arusha, targeting the growing demand for beauty and lifestyle experiences as Tanzania prepares to co-host the tournament. The new outlet is intended to offer customers an experience, with the brand positioning itself to serve both residents and visitors.

Tanzania's preparations for the tournament are underway, with the country seeking to provide reliable stadiums, transport, accommodation, security, and other services required by teams, officials, and supporters. The tournament is expected to test the host countries' ability to provide these services.

The visit by international media and digital content creators to Tanzania has given the country an opportunity to promote its football facilities and tourism attractions to audiences outside the traditional media space. Through their social media platforms, the visitors are sharing images, videos, and other content about Tanzania, including its tourism destinations and preparations for AFCON 2027.