Nvidia Shield TV Pro Price Hike
Nvidia's powerful streaming box will now cost you a lot more. The company has increased the price of its Shield TV Pro by $100 to $299.99 due to rising component costs, including memory.
Global Newsflix 2 min read
Nvidia has raised the price of its Shield TV Pro streaming box by $100 to $299.99, citing increased component costs, including memory. The price hike took effect on October 2.
The company has also discontinued the standard Shield TV model, which was priced at $149.99. The Shield TV Pro, launched in 2019, features a Tegra X1+ processor, 3GB of RAM, and 16GB of storage.
Nvidia says the cost of components, including DRAM, has increased substantially across the industry. The company's spokesperson stated that this is the reason for the price increase.
The Shield TV Pro is a powerful streaming box that supports 4K HDR and AI-enhanced upscaling. It is widely used for media streaming and gaming, with support for GeForce Now.
The price hike may affect demand for the Shield TV Pro, as competing streaming boxes like Google TV Streamer are priced lower. However, Nvidia's dominance in the AI market is expected to continue.
Nvidia's decision to discontinue the standard Shield TV model and focus on the Pro variant may be due to the high demand for its other hardware, including GPUs and AI chips.
The company's move is part of a larger trend of price increases in the consumer electronics industry, driven by rising component costs and memory shortages.
Key facts
- Nvidia Shield TV Pro price increased by $100 to $299.99
- Standard Shield TV model discontinued
- Price hike due to rising component costs, including memory
- Shield TV Pro features Tegra X1+ processor, 3GB of RAM, and 16GB of storage
Three perspectives
Neutral
The price hike may impact Nvidia's sales, but the company's dominance in the AI market is expected to continue. The move is part of a larger trend of price increases in the consumer electronics industry.
Positive
Nvidia's focus on the Shield TV Pro may lead to improved performance and features, making it a more attractive option for gamers and media streamers. The company's investment in AI technology is driving innovation in the industry.
Negative
The price hike may make the Shield TV Pro less competitive in the market, and the discontinuation of the standard model may leave some customers without an affordable option. Nvidia's dominance in the AI market may also lead to higher prices for consumers.
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