Brabus, Fragment Design Launch $50,000 E-Bike
Brabus and Fragment Design have collaborated on a limited edition electric motorcycle, priced at $50,000, with only 10 units available worldwide. The bike features a black and white design with carbon-fiber trim and a translucent LED taillight.
Global Newsflix 2 min read
Brabus, a German luxury tuner, has partnered with Fragment Design, a Tokyo-based fashion label, to create a limited edition electric motorcycle. The Urban E Fragment Edition is priced at $50,000 and only 10 units will be available worldwide.
The bike is based on the Brabus x DAB Urban E and features a black and white design with carbon-fiber trim. It has a translucent LED taillight and a white leather seat with Brabus' 'Shell' quilting.
The collaboration between Brabus and Fragment Design began when Hiroshi Fujiwara, the founder of Fragment Design, spotted a Brabus E-Bike on the street in Milan. He was impressed by the design and decided to create his own interpretation of the bike.
The Urban E Fragment Edition has a top speed of 75 mph and a range of 93 miles. It can be charged from a standard 220-volt outlet and takes around 3.5 hours to fully charge.
The bike has a fully adjustable 46-millimeter inverted fork and a custom rear shock, each with 100 millimeters of travel. It also features Brembo brakes and a PIN code start system.
Constantin Buschmann, the CEO of Brabus, said that the company's mission is to create products that elicit a 'one second wow' reaction. He believes that the collaboration with Fragment Design has achieved this goal.
Hiroshi Fujiwara said that he enjoys working with limitations and that collaboration is a way to create something personal. He added that the Urban E Fragment Edition is a design object as much as it is a performance machine.
Key facts
- The Urban E Fragment Edition is priced at $50,000
- Only 10 units will be available worldwide
- The bike features a black and white design with carbon-fiber trim
- It has a top speed of 75 mph and a range of 93 miles
Three perspectives
Neutral
The launch of the Urban E Fragment Edition marks a new collaboration between Brabus and Fragment Design. The limited edition bike is expected to appeal to collectors and enthusiasts of luxury vehicles. The partnership between the two companies may lead to future collaborations in the automotive and fashion industries.
Positive
The Urban E Fragment Edition is a unique and exclusive product that combines the expertise of Brabus and Fragment Design. The bike's design and features make it a desirable item for collectors and enthusiasts of luxury vehicles. The collaboration between the two companies is a positive development for the automotive and fashion industries.
Negative
The high price of the Urban E Fragment Edition may make it inaccessible to many potential buyers. The limited availability of the bike may also lead to disappointment for those who are interested in purchasing it. The collaboration between Brabus and Fragment Design may be seen as a marketing gimmick rather than a genuine attempt to create a new product.
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